Pay per Post

www.payperpost.com is a website where you can sign up to get paid for plugging certain brands and services on your own blog. Advertisers are also invited to join the scheme on the sites homepage in the hope that their product/service will reach a broader consumer market through blogging. The average pay out per mention of a brand is about £6 and some blogers are earning up to £300 a month doing this. Personally i think it shows how desperate advertisers are becoming for their brand to be picked up by consumers. People don't like being told what to buy nowadays and this is a sneaky way of advertising to people in a way that means they don't even know they are being targeted by advertisers. Is this ethical or just the next step for advertising to take, necessary in an age where consumers are clued up, more cynical and are exposed so often to the internet?
Maybe we should all sign up? It'd be funny to see how each of us would try and sell the services of 'OpticsPlanet.com' Online binoculars shop where you can get free shipping on all items! (I'd get paid £5.15 for that!)