I'm fresh back from the glorious festival they call glastonbury and one of the things that caught my eye whilst there (besides all the bands) was the logo for the 'I count' campaign. This is nationwide campaign that encourages people to fill out a pledge card. They must pledge to take a few simple steps to becoming greener. Thousands of people were filling out the pledge cards and taking part in this campaign. The strategy of this campaign is to create a feeling of inclusion, human nature means we like to feel a part of something. This logo is saying it will mean something if YOU take part in this, YOU are going to make a difference. Every little thing counts! The logo is visually shouting this message at you. It's simple, concise and has the ability to become instantly recognisable and familiar with the masses, which is obviously the objective of this campaign. The logo is also easily translated to a multitude of different media. For example it is featured on the glastonbury wrist band needed to be worn whilst at the festival. That's 170,000 people wearing the logo on their wrist, and many of the will still be wearing it therefore it is a constant reminder of the campaign. This campaign is particularly important to me as i feel very passionate about climate change and hope to look at the strategy's used by climate change charity's and pressure groups in influencing consumer behaviour for my dissertation. Do you think this logo is effective?
The pledge card used in the campaign.
1 comment:
The logo's ok, its nothing amazing but does the job, its easily recognisable, but my first thoughts were for a voting system as in labour etc. The most effective part of it all is putting it on the wristband so x amount of people have it on them for at least 5 days. Heard Glasto was awesome too.
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