'I Count' campaign logo

I'm fresh back from the glorious festival they call glastonbury and one of the things that caught my eye whilst there (besides all the bands) was the logo for the 'I count' campaign. This is nationwide campaign that encourages people to fill out a pledge card. They must pledge to take a few simple steps to becoming greener. Thousands of people were filling out the pledge cards and taking part in this campaign. The strategy of this campaign is to create a feeling of inclusion, human nature means we like to feel a part of something. This logo is saying it will mean something if YOU take part in this, YOU are going to make a difference. Every little thing counts! The logo is visually shouting this message at you. It's simple, concise and has the ability to become instantly recognisable and familiar with the masses, which is obviously the objective of this campaign. The logo is also easily translated to a multitude of different media. For example it is featured on the glastonbury wrist band needed to be worn whilst at the festival. That's 170,000 people wearing the logo on their wrist, and many of the will still be wearing it therefore it is a constant reminder of the campaign. This campaign is particularly important to me as i feel very passionate about climate change and hope to look at the strategy's used by climate change charity's and pressure groups in influencing consumer behaviour for my dissertation. Do you think this logo is effective?


The pledge card used in the campaign.

Justice new video for D.A.N.C.E

Justice are a french Christian band creating, in my personal opinion some of the most exciting music around. I particularly like the video that goes with their new song D.A.N.C.E. It's a clever piece combining animation and real life action. The comic book style illustration has been used by Justice previously, on album covers and posters. Justice have used graphics that have come to be associated with the band in a new way that engage the viewer throughout the video. The use of bright vivid colours against a very dark backdrop means the animations/illustrations jump out at you and can be followed step by step. Overall this video captures the energy of youth and purveys the quirkiness of the music by combining vivid illustrations with fashion.
Video directed by Jonas and Francois